“A reaction-to-gameplay hook you can use to promote a mobile game - it starts with a high-stakes mystery hook, followed by hands-on footage of interactive in-app puzzles.”

Handler logged this app demo post at 15K views, a jump of 19x over the account's median. The Outlier score is exactly that jump, and with 805 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (15.0% weighted). It promotes An interactive mystery mobile game. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

By the raw numbers the post logged 934 likes, 30 comments, 44 shares, and 281 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 15K views run about 0.0x the median of recent games outliers in the library. That reach multiple ranks in the top 80% of the 141 games outliers we currently track. Its Pull score sits in the top 46% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo is the most common breakout format among recent games outliers in the library, at 45% of them.