“A relapse-to-recovery transition hook you can use to market a lifestyle app - it opens on a false victory, cuts to the painful reality of relapse, and introduces the tool.”

Handler logged this app demo post at 169K views, a jump of 6x over the account's median. The Outlier score is exactly that jump, and with 28K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (10.1% weighted). It promotes Overcomer (an addiction-breaking and habit-building app). Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 11K likes, 220 comments, 160 shares, and 1.2K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 169K views run about 0.5x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 98% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 58% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 33% of recent lifestyle outliers in the library.