“A comparison hook you can use to market a health & fitness app - open on an established-brand comparison, show high App Store ratings, then flash satisfying, fast habit-completion cuts.”

Handler logged this silent ugc post at 38M views, a jump of 559x over the account's median. The Outlier score is exactly that jump, and with 67K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 1/5 (0.6% weighted). It promotes A gamified self-care and habit-tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 172K likes, 1.1K comments, 3.5K shares, and 11K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 38M views run about 165x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 19% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 98% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.