“A two-slide bait-and-switch slideshow you can use to grow a lifestyle app - pitching a habit experiment on slide one before delivering a funny caffeine-dependency joke on slide two.”
1/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
29K views on a slideshow post, 8x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 3.6K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 3/5 (3.2% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Celsius energy drink. Reach gets a post seen; Pull is the read on whether it landed.
Broken out, the post drew 701 likes, 7 comments, 25 shares, and 26 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This two-slide image post opens on an initial static image, establishing the visual premise without spoken audio. The post transitions across two distinct visual beats at a user-controlled slide pace. The first slide presents an initial setup, while the second slide delivers the visual payoff. Text overlays and the caption provide context for the imagery, referencing the canned energy drink brand. The physical product appears directly within the framing of the slides as the central visual subject. The entire presentation relies purely on silent imagery, minimal textual framing, and a standard two-part slideshow progression from the opening image to the concluding slide.
How this post compares
Its 29K views run about 0.1x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 93% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 83% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Slideshow breakouts among recent lifestyle outliers in the library, just 15% of the pool.
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