“A step-by-step design tutorial you can use to market a graphic design app - it hook-opens on an aesthetic social hack, then demonstrates the transparent-layer construction.”

Handler logged this talking head post at 123K views, a jump of 260x over the account's median. The Outlier score is exactly that jump, and with 472 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (10.5% weighted). It promotes A graphic design app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 6.2K likes, 68 comments, 329 shares, and 1.3K saves - the raw engagement Handler reads to place the post in its niche.

Its 123K views run about 0.2x the median of recent outliers in the library. That reach multiple ranks in the top 45% of the 47 other outliers we currently track. Its Pull score sits in the top 54% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Talking Head breakouts among recent outliers in the library, just 13% of the pool.