“A 6-second bedroom selfie lip-sync you can use to market a finance app - flash a text overlay boasting a high savings balance at a young age to drive caption reads.”

Handler logged this silent ugc post at 540K views, a jump of 127x over the account's median. The Outlier score is exactly that jump, and with 4.3K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (23.1% weighted). It promotes A youth investing and stock brokerage app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 100K likes, 1.2K comments, 1.2K shares, and 4.5K saves - the raw engagement Handler reads to place the post in its niche.

Its 540K views run about 2.2x the median of recent finance outliers in the library. That reach multiple ranks in the top 38% of the 461 finance outliers we currently track. Its Pull score sits in the top 11% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.