“A silent UGC hook you can use to promote a health & fitness app - open on a mundane chore, cut straight to checking it off in-app to reward a pet.”

Handler logged this silent ugc post at 33M views, a jump of 12609x over the account's median. The Outlier score is exactly that jump, and with 2.6K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.0% weighted). It promotes Finch self-care pet app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 291K likes, 989 comments, 2.9K shares, and 11K saves - the raw engagement Handler reads to place the post in its niche.

Its 33M views run about 140x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 1% of the 1055 health & fitness outliers we currently track. Its Pull score sits in the top 93% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent health & fitness outliers in the library, at 32% of them.