“A silent nine-second loop you can use to grow a lifestyle app - posing in front of graffiti with a text overlay claiming to be rich.”

Handler logged this silent ugc post at 7.5M views, a jump of 6861x over the account's median. The Outlier score is exactly that jump, and with 1.1K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (2.7% weighted). It promotes Equals. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 177K likes, 325 comments, 1.4K shares, and 4.9K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 7.5M views run about 23x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 4% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 85% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.