“A physical-digital transition hook you can use to market a lifestyle app - it opens on a closet door revealing a mounted phone, cycles through clothing combos, and drops the name.”

Handler logged this silent ugc post at 17K views, a jump of 16x over the account's median. The Outlier score is exactly that jump, and with 1.1K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (14.3% weighted). It promotes A digital wardrobe organizer app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 1.6K likes, 7 comments, 31 shares, and 159 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 17K views run about 0.1x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 82% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 46% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.