“A silent ASMR study vlog you can use to promote an education app - it pairs satisfying handwriting close-ups with a cozy desk setup to showcase fluid ink rendering.”

303K views on a app demo post, 25x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 12K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (2.6% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A digital notetaking app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 2K likes, 70 comments, 643 shares, and 780 saves - the raw engagement Handler reads to place the post in its niche.

Its 303K views run about 2.9x the median of recent education outliers in the library. That reach multiple ranks in the top 48% of the 47 education outliers we currently track. Its Pull score sits in the top 96% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo is the most common breakout format among recent education outliers in the library, at 44% of them.