“A shocking scenario hook you can use to market a mobile game - it opens on a dramatic reaction, then reveals immersive, multi-screen gameplay of a phone-hacking mystery.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 68x - 133K views where a normal post on the account lands near 1.9K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is ColdTrace detective game. Pull came in at 5/5, 14.1% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 5.6K likes, 44 comments, 1K shares, and 2.2K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 133K views run about 0.4x the median of recent games outliers in the library. That reach multiple ranks in the top 58% of the 143 games outliers we currently track. Its Pull score sits in the top 51% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo is the most common breakout format among recent games outliers in the library, at 45% of them.