“A relatable text-overlay hook you can use to market a dating app - it opens on two friends laughing over a cringey but successful first message to drive curiosity.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 8191x - 23M views where a normal post on the account lands near 2.8K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A dating app. Pull came in at 2/5, 1.1% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 244K likes, 198 comments, 557 shares, and 3.1K saves - the raw engagement Handler reads to place the post in its niche.

Its 23M views run about 60x the median of recent outliers in the library. That reach multiple ranks in the top 8% of the 47 other outliers we currently track. Its Pull score sits in the top 94% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent outliers in the library, at 38% of them.