“A relationship-goals montage you can use to market a dating app - it hooks with a single-struggle callout, showcases aspirational couple footage, and introduces the matching app as the secret.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 156x - 22M views where a normal post on the account lands near 142K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A compatibility-focused dating app. Pull came in at 2/5, 1.9% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 381K likes, 566 comments, 1.6K shares, and 9.4K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 22M views run about 76x the median of recent outliers in the library. That reach multiple ranks in the top 35% of the 354 other outliers we currently track. Its Pull score sits in the top 92% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Silent UGC breakouts among recent outliers in the library, just 13% of the pool.