“A meme-to-product cut you can use to promote a lifestyle app - pairing a relatable relationship hook in the car with a quick cut to an in-app lockscreen widget.”

Handler logged this silent ugc post at 39K views, a jump of 22x over the account's median. The Outlier score is exactly that jump, and with 1.8K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (56.5% weighted). It promotes A couples lockscreen widget app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 10K likes, 32 comments, 2.4K shares, and 583 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 39K views run about 0.1x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 78% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 3% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.