“A relatable longing hook you can use to promote a lifestyle app - open on a moody bedroom selfie with longing text, then cut to setting up long-distance relationship widgets on lockscreen.”

Running 21x the account's own baseline, this post reached 35K views against the 1.7K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A couple lock screen widget app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 56.2% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Broken out, the post drew 8.3K likes, 16 comments, 2.4K shares, and 444 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 35K views run about 0.1x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 79% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 3% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.