“A silent 6-second car hook you can use to market a finance app - overlay text asking how peer couples afford houses and trips, then drop the pitch in the caption.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 24x - 92K views where a normal post on the account lands near 3.8K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Bloom investing app. Pull came in at 4/5, 5.3% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 3.8K likes, 78 comments, 150 shares, and 77 saves - the raw engagement Handler reads to place the post in its niche.

Its 92K views run about 0.4x the median of recent finance outliers in the library. That reach multiple ranks in the top 73% of the 461 finance outliers we currently track. Its Pull score sits in the top 70% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.