“A tips-list slideshow you can use to promote a health & fitness app - it hooks with an aspirational body, drops gym advice, slips in a calorie-tracker recommendation, and wraps on emotional advice.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Running 135x the account's own baseline, this post reached 188K views against the 1.4K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.
A calorie and macro tracking app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 19.9% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.
Broken out, the post drew 21K likes, 34 comments, 210 shares, and 4K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on the first frame of a six-slide photo sequence focused on fitness themes. It progresses across six distinct visual beats, each frame presenting a static image with on-screen text overlays centered around gym routines and seasonal mindset topics. There is no spoken audio, leaving the narrative entirely to the text overlays on each graphic. The progression moves linearly from the opening hook slide through five subsequent cards before concluding. The caption contains fitness-focused hashtags beneath the carousel. No external product or application interface is demonstrated directly within the slides.
How this post compares
Its 188K views run about 0.9x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 40% of the 940 health & fitness outliers we currently track. Its Pull score sits in the top 28% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
Collections by app niche
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