“A silent UGC trend hook you can use to promote a lifestyle app - it uses text overlay about fictional book characters to tap into community fandoms while looking directly at the camera.”

Handler logged this silent ugc post at 11K views, a jump of 12x over the account's median. The Outlier score is exactly that jump, and with 875 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (9.0% weighted). It promotes A book tracking and reading community app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 789 likes, 10 comments, 5 shares, and 30 saves - the raw engagement Handler reads to place the post in its niche.

Its 11K views run about 0.0x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 86% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 62% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.