“A silent spite-hook loop you can use to market a finance app - pair a 5-second clip of sipping a drink with text framing financial success as revenge against an ex.”

Handler logged this silent ugc post at 200K views, a jump of 311x over the account's median. The Outlier score is exactly that jump, and with 644 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (2.1% weighted). It promotes An investment app for beginners. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

By the raw numbers the post logged 3.6K likes, 5 comments, 12 shares, and 121 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 200K views run about 0.8x the median of recent finance outliers in the library. That reach multiple ranks in the top 20% of the 461 finance outliers we currently track. Its Pull score sits in the top 91% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.