“A silent relationship-spite hook you can use to market a finance app - waving a physical stack of cash to prove an ex wrong before showing the automated UI.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 139x - 2.9M views where a normal post on the account lands near 21K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Alinea, an automated investing app. Pull came in at 2/5, 1.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 24K likes, 75 comments, 124 shares, and 1.2K saves - the raw engagement Handler reads to place the post in its niche.

Its 2.9M views run about 12x the median of recent finance outliers in the library. That reach multiple ranks in the top 35% of the 461 finance outliers we currently track. Its Pull score sits in the top 97% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.