“A silent, crying-in-car hook you can use to market a lifestyle app - using a 9-second clip of raw distress and a text overlay confessing to catching a cheater.”

206K views on a silent ugc post, 63x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 3.3K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 1/5 (1.0% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A background check app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 1.7K likes, 6 comments, 23 shares, and 69 saves - the raw engagement Handler reads to place the post in its niche.

Its 206K views run about 0.6x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 61% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 95% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.