“A hyper-specific frustration meme you can use to promote an entertainment app - using a relatable reaction clip to highlight lost user content and spark alternative app recommendations.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 58x - 503K views where a normal post on the account lands near 8.7K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An audio streaming app. Pull came in at 5/5, 20.1% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 54K likes, 535 comments, 4K shares, and 7.5K saves - the raw engagement Handler reads to place the post in its niche.

Its 503K views run about 3.4x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 46% of the 47 entertainment outliers we currently track. Its Pull score sits in the top 23% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent entertainment outliers in the library, at 38% of them.