“A three-slide photo sequence you can use to market a lifestyle app - hooking users with a generic soulmate sketch before revealing a side-by-side comparison matching their actual boyfriend.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 65x - 17M views where a normal post on the account lands near 255K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An astrology and soulmate drawing app. Pull came in at 1/5, 0.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 113K likes, 212 comments, 698 shares, and 3.5K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 17M views run about 50x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 60% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 97% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Slideshow breakouts among recent lifestyle outliers in the library, just 15% of the pool.