“A POV skit hook you can use to promote a health & fitness app - open on a relatable taboo habit post-holiday, get caught, and pitch a solution.”

An outlier is a post that beats the account's own baseline, and this talking head one did by 8x - 323K views where a normal post on the account lands near 40K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Lower Your Gaze app. Pull came in at 5/5, 14.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 19K likes, 177 comments, 2.7K shares, and 4.5K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 323K views run about 1.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 89% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 40% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Talking Head breakouts among recent health & fitness outliers in the library, just 8% of the pool.