“A shocked-reaction hook you can use to promote a lifestyle app - it opens on a creator's astonished face, transitioning directly to a screen recording of unbelievably cheap flights.”

25K views on a app demo post, 33x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 745 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 3/5 (3.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A flight deal finder app. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 449 likes, 1 comments, 62 shares, and 56 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 25K views run about 0.1x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 72% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 81% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 33% of recent lifestyle outliers in the library.