“A silent timelapse challenge you can use to market a lifestyle app - prep a comically massive jar of matcha latte and film yourself studying until it is completely drained.”

36K views on a silent ugc post, 5x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 7.2K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 3/5 (4.7% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A Japanese matcha brand. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 1.2K likes, 24 comments, 67 shares, and 57 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 36K views run about 0.1x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 100% of the 1721 lifestyle outliers we currently track. Its Pull score sits in the top 78% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.