“A relatable reaction hook you can use to market an education app - it matches a high-stress student scenario to a trending audio while dropping the exact product name.”

1.3M views on a talking head post, 1558x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 834 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (41.0% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A syllabus calendar organizer. Reach gets a post seen; Pull is the read on whether it landed.

Broken out, the post drew 237K likes, 374 comments, 5.9K shares, and 68K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 1.3M views run about 9.6x the median of recent education outliers in the library. That reach multiple ranks in the top 6% of the 864 education outliers we currently track. Its Pull score sits in the top 10% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Talking Head makes up 29% of recent education outliers in the library.