“A six-second silent loop you can use to grow a lifestyle app - aggressively poking the camera lens to mimic double-tapping questionable social media posts.”

Handler logged this silent ugc post at 692K views, a jump of 325x over the account's median. The Outlier score is exactly that jump, and with 2.1K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (44.8% weighted). Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 175K likes, 264 comments, 28K shares, and 5.4K saves - the raw engagement Handler reads to place the post in its niche.

Its 692K views run about 2.1x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 33% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 9% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.