“A before-and-after slider hook you can use to market a lifestyle app - shifting pale mirror selfies to glowing bronze before showing a screen-recorded tutorial with red tap markers.”

Handler logged this app demo post at 8.2M views, a jump of 1933x over the account's median. The Outlier score is exactly that jump, and with 4.2K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (2.3% weighted). It promotes A photo editing app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 70K likes, 87 comments, 2K shares, and 28K saves - the raw engagement Handler reads to place the post in its niche.

Its 8.2M views run about 25x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 11% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 87% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo makes up 33% of recent lifestyle outliers in the library.