“A comparative app-switcher hook you can use to promote a lifestyle app - displaying two expensive, dominant competitors side-by-side with your cheaper alternative peeking out from the left.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
487K views on a slideshow post, 495x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 983 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (31.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Empower, a rideshare alternative app. Reach gets a post seen; Pull is the read on whether it landed.
By the raw numbers the post logged 99K likes, 1.3K comments, 9.1K shares, and 4.2K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This single-slide post opens immediately on a static image with no spoken audio or voiceover. The post consists of a single visual beat with no scene transitions or multi-frame pacing. Context is established entirely through the caption line, which references driving for rideshare services with informal text and emojis. On-screen text and captions serve as the primary messaging vehicle, while the product and platform references to services like Uber and Lyft appear strictly within the written caption and hashtags rather than through an on-screen application demonstration or UI walkthrough. The entire delivery remains stationary on the single frame throughout the viewing duration.
How this post compares
Its 487K views run about 1.5x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 26% of the 1714 lifestyle outliers we currently track. Its Pull score sits in the top 18% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Slideshow breakouts among recent lifestyle outliers in the library, just 14% of the pool.
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Want to dupe these outliers for your own app?
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