“A 9-second nervous car-selfie hook you can use to sell a finance app - juxtaposing a guilty, silent close-up with text claiming they uninstalled to escape a $500 loan.”

Handler logged this silent ugc post at 515K views, a jump of 111x over the account's median. The Outlier score is exactly that jump, and with 4.6K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 4/5 (5.1% weighted). It promotes Cash App. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 17K likes, 980 comments, 311 shares, and 1.5K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 515K views run about 2.1x the median of recent finance outliers in the library. That reach multiple ranks in the top 41% of the 469 finance outliers we currently track. Its Pull score sits in the top 73% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.