“A 'day 2' sleep-position montage you can use to market a health & fitness app - cycling through silent, awkward cramp-coping poses before showing your tracker interface at the end.”

This silent ugc TikTok post pulled 23M views - 36551× what the account typically does (~632 views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 2/5 (2.4% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A period tracking app.