“A silent physical hook you can use to grow a lifestyle app - drag a partner down a hallway by a purse strap under text framing them as a cute find.”

Handler logged this silent ugc post at 2.8M views, a jump of 40x over the account's median. The Outlier score is exactly that jump, and with 70K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.9% weighted). It promotes An LGBTQ+ dating app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 42K likes, 109 comments, 867 shares, and 2.2K saves - the raw engagement Handler reads to place the post in its niche.

Its 2.8M views run about 8.4x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 68% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 88% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.