“A demographic-targeted text hook you can use to sell a lifestyle app - pivoting to a silent screen-recording of a blocked social feed that unlocks only after logging a habit.”

1.8M views on a app demo post, 1483x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.2K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (2.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is FivePrayer, a prayer-tracking and app-blocking utility. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 32K likes, 68 comments, 1.1K shares, and 3.4K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 1.8M views run about 5.4x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 13% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 84% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 33% of recent lifestyle outliers in the library.