“A 9-second screen-recording hook you can use to market an education app - starting with an 'ups!' note-taking mistake before fast-cutting to satisfying iPad ink rendering and coloring.”

Handler logged this app demo post at 342K views, a jump of 155x over the account's median. The Outlier score is exactly that jump, and with 2.2K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (16.4% weighted). It promotes Freenotes, a digital note-taking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 38K likes, 38 comments, 234 shares, and 4.3K saves - the raw engagement Handler reads to place the post in its niche.

Its 342K views run about 2.6x the median of recent education outliers in the library. That reach multiple ranks in the top 28% of the 850 education outliers we currently track. Its Pull score sits in the top 58% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent education outliers in the library, at 36% of them.