“A silent daily routine hook you can use to sell a lifestyle app - brushing hair while overlaying a dense text block venting about dating to ask for a referral code.”

Handler logged this silent ugc post at 522K views, a jump of 382x over the account's median. The Outlier score is exactly that jump, and with 1.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (12.1% weighted). It promotes An exclusive dating app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 52K likes, 94 comments, 721 shares, and 2K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 522K views run about 1.6x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 31% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 51% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.