“A silent, two-part UGC video you can use to grow a lifestyle app - hooking with a relationship pain-point before transitioning at nine seconds to a physical, hand-held drawing demonstration.”

Handler logged this silent ugc post at 14K views, a jump of 7x over the account's median. The Outlier score is exactly that jump, and with 2K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (48.4% weighted). It promotes Tethered (a widget-sharing app for couples). Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 3K likes, 6 comments, 729 shares, and 164 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 14K views run about 0.0x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 95% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 7% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.