“A silent video hook you can use to grow a lifestyle app - displaying expensive flights on an iPad screen while making a pleading face to crowdsource cheap travel hacks.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 48x - 194K views where a normal post on the account lands near 4K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A flight booking and comparison app. Pull came in at 5/5, 10.3% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 9.3K likes, 165 comments, 303 shares, and 2.3K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 194K views run about 0.6x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 65% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 57% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.