“A 6-second silent reaction format you can use to sell a lifestyle app - acting out a crying-to-stoic Capricorn moon shift with the screen open on a pillow.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 101x - 58K views where a normal post on the account lands near 569. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An astrology and horoscope app. Pull came in at 5/5, 19.5% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 7K likes, 216 comments, 450 shares, and 497 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 58K views run about 0.2x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 53% of the 1644 lifestyle outliers we currently track. Its Pull score sits in the top 35% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.