“An 8-second looping pan you can use to sell a lifestyle app - maintaining deadpan eye contact while the camera circles you outdoors over a heavy, high-tempo electronic beat.”

Handler logged this silent ugc post at 589K views, a jump of 803x over the account's median. The Outlier score is exactly that jump, and with 733 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.3% weighted). It promotes Equals, a lifestyle and finance app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 7.1K likes, 2 comments, 53 shares, and 154 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 589K views run about 1.8x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 20% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 92% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.