“A fake lip gloss drop transition you can use to sell a lifestyle app - interrupting a walking POV to force a tight close up of your product.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 96x - 102K views where a normal post on the account lands near 1.1K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Chunky pink athletic sneakers. Pull came in at 5/5, 16.3% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 9.7K likes, 50 comments, 794 shares, and 920 saves - the raw engagement Handler reads to place the post in its niche.

Its 102K views run about 0.3x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 53% of the 1721 lifestyle outliers we currently track. Its Pull score sits in the top 42% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.