“A direct-to-camera intervention hook you can use to market a mobile game - calling out the viewer's two-hour doomscrolling habit before pivoting at eleven seconds to active gameplay footage.”

Handler logged this talking head post at 196K views, a jump of 295x over the account's median. The Outlier score is exactly that jump, and with 665 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.7% weighted). It promotes Weekend (a trivia and game show app for Roku). Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 2.7K likes, 106 comments, 27 shares, and 54 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 196K views run about 0.6x the median of recent games outliers in the library. That reach multiple ranks in the top 42% of the 123 games outliers we currently track. Its Pull score sits in the top 97% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Talking Head breakouts among recent games outliers in the library, just 9% of the pool.