“A curated multi-slide recommendation carousel that pairs high-profile utility apps with a lesser-known target app under thematic categories, using a recurring visual meme graphic to anchor each slide.”

This slideshow TikTok post pulled 62K views - 37× what the account typically does (~1.7K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (20.2% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: Albo, a digital organization and bookmarking app.