“A curated app recommendation slideshow that uses high-contrast mockups and minimalist copy to pitch a mix of productivity, lifestyle, and aesthetic iOS utilities.”

This slideshow TikTok post pulled 692K views - 212× what the account typically does (~3.3K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (20.9% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest.