“A candid street-view pan of young professionals in suits outside a London pub during a business school orientation, set to the viral "Man in Finance" audio trend.”

This silent ugc TikTok post pulled 2.1M views - 70× what the account typically does (~30K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (15.6% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest.