“An escalating argument between two device voice assistants speaking German, which abruptly stops when the creator intervenes.”

This other TikTok post pulled 850K views - 47× what the account typically does (~18K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (38.4% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest.