“A two-slide trend-based slideshow that pairs a relatable gym POV hook with a detailed before-and-after strength progress visualization screen.”

This slideshow TikTok post pulled 22M views - 2028× what the account typically does (~11K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 2/5 (2.4% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A strength-training and workout-tracking app.