“A two-slide photo carousel using a self-deprecating gym meme to transition directly into an app screenshot proving the punchline.”

This slideshow TikTok post pulled 32M views - 2932× what the account typically does (~11K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 2/5 (1.0% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: Stronger workout tracking app.