“A two-slide meme that contrasts a self-reported gym claim with cold, in-app data proving the opposite.”

This slideshow TikTok post pulled 11M views - 987× what the account typically does (~11K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 1/5 (0.8% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: Stronger Workout Tracker.