“A three-slide slideshow that contrasts a solitary gym selfie with a screenshot of a shared group leaderboard in a fitness app.”

This slideshow TikTok post pulled 1.2M views - 110× what the account typically does (~11K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (9.2% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A social workout-tracking app.